Selecting a Master Strategy

Abstract

What strategy should top management pursue to enhance the value of the firm or, more specifically, the wealth of the owners or shareholders? This is a perplexing question in light of the many alternative actions being touted by business soothsayers. Consequently, top management is confronted by a variety of competing strategic choices, each presenting an apparently outstanding opportunity for the firm. Invariably, though, more questions than answers are generated in the quest for the corporate Holy Grail.

Citation

Belohlav, J.A. and Giddens‐Emig, K. (1987), "Selecting a Master Strategy", Journal of Business Strategy, Vol. 7 No. 3, pp. 16-82. https://doi.org/10.1108/eb039166