How to Be Market‐Driven: A Step‐by‐Step Guide for Professional Service Firms
David Tierno
(National Director of Management Consulting, Arthur Young)
119
Abstract
“Tell them they can have any color they want—as long as it's black,” was the apocryphal battle cry of Henry Ford in marketing the Model T, and it became the unofficial strategy for more than one product/service launch over the years.
Citation
Tierno, D. (1987), "How to Be Market‐Driven: A Step‐by‐Step Guide for Professional Service Firms", Journal of Business Strategy, Vol. 7 No. 3, pp. 92-96. https://doi.org/10.1108/eb039169
Publisher
:MCB UP Ltd
Copyright © 1987, MCB UP Limited