Creative Strategic Management
Robert Lawrence Kuhn
(Investment Banker, a Senior Fellow in Creative and Innovative Management, IC Institute, University of Texas at Austin, and Adjunct Professor, Graduate School of Business Administration, New York University)
664
Abstract
Strategic management is the process by which a company's strengths and weaknesses are mapped onto its market opportunities and threats. The purpose of this orderly, logical process is to generate and evaluate alternative options for accomplishing short‐term objectives and long‐term goals.
Citation
Lawrence Kuhn, R. (1988), "Creative Strategic Management", Journal of Business Strategy, Vol. 9 No. 2, pp. 62-64. https://doi.org/10.1108/eb039218
Publisher
:MCB UP Ltd
Copyright © 1988, MCB UP Limited