The Multiple Benefits of Competitor Intelligence
Dominick B. Attanasio
(Vice President—Planning and Business Development for the Agricultural Division of Pfizer Inc., New York, N.Y.)
657
Abstract
Members of a corporation—from product development managers to the board of directors—can use competitive intelligence to improve their decision making.
Citation
Attanasio, D.B. (1988), "The Multiple Benefits of Competitor Intelligence", Journal of Business Strategy, Vol. 9 No. 3, pp. 16-19. https://doi.org/10.1108/eb039221
Publisher
:MCB UP Ltd
Copyright © 1988, MCB UP Limited