Product Development Strategies for High‐Tech Industries
Dean M. Schroeder
(Assistant Professor of Strategic Management at the University of Massachusetts School of Management)
Robert Hopley
(President of Hopley & Associates, a consulting firm specialising in new product strategies in Amherst, Massachusetts)
2973
Abstract
With customer needs changing so rapidly, can high‐tech companies develop strategies to succeed in their markets?
Citation
Schroeder, D.M. and Hopley, R. (1988), "Product Development Strategies for High‐Tech Industries", Journal of Business Strategy, Vol. 9 No. 3, pp. 38-43. https://doi.org/10.1108/eb039226
Publisher
:MCB UP Ltd
Copyright © 1988, MCB UP Limited