Linking Sports and Sponsors
Del Wilber
(President and CEO of Del Wilber & Associates, a sports and lifestyle marketing firm in McLean, Va)
1760
Abstract
Over 3,500 companies will be involved in sports marketing programs this year. They see tangible benefits to link their product with a sports promotion.
Citation
Wilber, D. (1988), "Linking Sports and Sponsors", Journal of Business Strategy, Vol. 9 No. 4, pp. 8-10. https://doi.org/10.1108/eb039234
Publisher
:MCB UP Ltd
Copyright © 1988, MCB UP Limited