Marketing Strategies for Small‐Share Players
Edward P. DiMingo
(Director of Corporate Communications for Infotron Systems Corporation, Cherry Hill, New Jersey)
302
Abstract
Lessons from past marketing battles demonstrate that regardless of a company's size, the right tactics combined with the right strategy can produce sizable gains in market share.
Citation
DiMingo, E.P. (1990), "Marketing Strategies for Small‐Share Players", Journal of Business Strategy, Vol. 11 No. 1, pp. 26-30. https://doi.org/10.1108/eb039345
Publisher
:MCB UP Ltd
Copyright © 1990, MCB UP Limited