Techno‐babble Defined

Abstract

“Scanners are passé,” says Josh McQueen, a student of futuristic marketing technology who directs the research operations at Leo Burnett, the Chicago‐based ad agency. With all manner of newly delivered interactive tools cramming the corporate workbench, it's not surprising that for a maven like McQueen, last year's hot new toy has already cooled off.

Citation

Winkleman, M. (1993), "Techno‐babble Defined", Journal of Business Strategy, Vol. 14 No. 4, pp. 2-2. https://doi.org/10.1108/eb039564