Up Close And Personal

Abstract

The mass market is dead. The database lives. Sales, marketing, product development—and the strategies that fuel them—will never be the same.

Citation

Winkleman, M., Kerr, D., Schultz, D., Edelman, D.C., Silverstein, M. and Sonnenberg, F. (1993), "Up Close And Personal", Journal of Business Strategy, Vol. 14 No. 4, pp. 23-31. https://doi.org/10.1108/eb039570