KNOW THY CUSTOMER:: LESSONS IN VALUE
215
Abstract
Avoid the trap of corporate self‐absorption, a top strategy consultant urges.
Citation
Wines, L. (1995), "KNOW THY CUSTOMER:: LESSONS IN VALUE", Journal of Business Strategy, Vol. 16 No. 6, pp. 55-57. https://doi.org/10.1108/eb039746
Publisher
:MCB UP Ltd
Copyright © 1995, MCB UP Limited