3M's answer to identification technology

Abstract

Every new technology represents both an opportunity and a danger. The opportunity lies in being an early adopter, and embracing a new way of increasing efficiency and decreasing costs — basically a way to do something better. The danger lies in making a major investment, both in terms of time and money, in what may turn out to be a technology that isn't necessarily an innovation — something that may have been on the cutting edge but, in the end, just doesn't cut it.

Citation

Yorkovich, J. (1998), "3M's answer to identification technology", VINE, Vol. 28 No. 3, pp. 50-56. https://doi.org/10.1108/eb040696