Publications and Reports

Abstract

This study is one of a four volume international packaging series just published by the above Los Angeles management consulting firm. Containing over 275 tables and figures, and more than 10,000 individual items of marketing data, the 408 page publication includes individual technical and marketing data and projections for the US, five European countries, Japan and the balance of the free world taken collectively. Both captive and non‐captive markets are analysed.

Citation

(1975), "Publications and Reports", Circuit World, Vol. 1 No. 3, pp. 19-20. https://doi.org/10.1108/eb043520