Winning in the 1990s
Stephen E. Arnold
(PO Box 300, Harrod's Creek, KY 40027, USA)
62
Abstract
In the US, winning is something of an obsession. Al Neuharth, a modern Machiavelli, built USA Today in the face of the skepticism of fellow publishers, money men, and consultancy slickies. His ‘I told you so’ is a book of secrets called Confessions of an SOB. The SOB, purchasers soon discover, is Mr Neuharth.
Citation
Arnold, S.E. (1990), "Winning in the 1990s", The Electronic Library, Vol. 8 No. 1, pp. 45-51. https://doi.org/10.1108/eb044943
Publisher
:MCB UP Ltd
Copyright © 1990, MCB UP Limited