Corporate identity: an evolving discipline

Abstract

As a developing discipline, corporate identity is still understood and valued differently in the various European countries. So the questions remain: What is corporate identity and how can it benefit a company? What is its role in internationalization, and whose identities are the best? Summarizes the fourth pan‐European study on the understanding and importance of corporate identity in multicultural market conditions.

Citation

Schmidt, K. (1997), "Corporate identity: an evolving discipline", Corporate Communications: An International Journal, Vol. 2 No. 1, pp. 40-45. https://doi.org/10.1108/eb046533