Productivity and performance dimensions of corporate communications strategy

Abstract

Analyses and discusses the relationship between productivity, performance and corporate communications, in the pursuit of business excellence. In this regard, develops strategic models, first, to engender competitive advantage and, second, to understand the process of corporation communications within a productivity framework. Corporate communications cannot afford to ignore the matters of ethical concern which should become an inherent part of the organization's culture.

Citation

Stainer, A. and Stainer, L. (1997), "Productivity and performance dimensions of corporate communications strategy", Corporate Communications: An International Journal, Vol. 2 No. 2, pp. 70-75. https://doi.org/10.1108/eb046536