Banking on a sharper image?

Abstract

States that there are concerns within the banking industry that its image may be confused, which raises the question, by what criteria do the stakeholders perceive their banks and, consequently, how can banks establish programmes to develop their image? Concludes that Britons are largely satisfied with the performance of banks, and are less antagonistic than the media indicate.

Citation

Liew, J. (1997), "Banking on a sharper image?", Corporate Communications: An International Journal, Vol. 2 No. 2, pp. 76-86. https://doi.org/10.1108/eb046537