Transforming internal corporate communications: the power of symbolic gestures and barriers to change

Abstract

Reviews evidence to support the view that improved internal communication facilitates business success. Details the content of what have been identified as successful internal communications programmes. Focuses on those behaviours which produce improved interpersonal relationships in the workplace, and which could be widely emulated by managers seeking to promote good practice in their own organizations. Considers attitudinal barriers to the implementation of such approaches.

Citation

Tourish, D. (1997), "Transforming internal corporate communications: the power of symbolic gestures and barriers to change", Corporate Communications: An International Journal, Vol. 2 No. 3, pp. 109-116. https://doi.org/10.1108/eb046541