Strategic insight from media analysis: a European approach

Abstract

Evaluates media responses throughout Europe to environmental issues in the chemical and paper industries, such as emissions, waste reduction and paper recycling, particularly in the face of attacks by non‐governmental groups like Greenpeace. Asserts that quantifiable techniques are available to complement qualitative approaches to the public affairs aspects of corporate communication.

Citation

Grace, H. (1998), "Strategic insight from media analysis: a European approach", Corporate Communications: An International Journal, Vol. 3 No. 2, pp. 55-59. https://doi.org/10.1108/eb046552