INFORMATION SERVICES AND MARKET RESEARCH

Abstract

When, some months ago, I was asked to prepare a paper for this conference it was suggested to me that the conference would discuss the problems associated with the location of sources of unpublished information, how information sources could best be exploited in market research work and, in particular, the role of the research association as a focal point for information. This is a wide enough limit for anybody and immediately raises certain questions.

Citation

HILL, D.W. (1969), "INFORMATION SERVICES AND MARKET RESEARCH", Aslib Proceedings, Vol. 21 No. 2, pp. 59-63. https://doi.org/10.1108/eb050186