Intercultural Training for Managers Involved in International Business

Abstract

Managers involved in international business should be concerned with the cultural context of communication. A contrasting of the way the Americans and Japanese perceive reality and thus relate within their individual societies, highlights the danger inherent if one chooses to exist within a strict ethnocentric system, remaining insensitive to other cultures. Business schools should consider cross‐cultural education as an integral programme component to prepare students for the international perspective.

Citation

Bogorya, Y. (1985), "Intercultural Training for Managers Involved in International Business", Journal of Management Development, Vol. 4 No. 2, pp. 17-25. https://doi.org/10.1108/eb051578