Do corporate executives plan for social responsibility?
Harry A. Lipson
(Board of Visitors Research Professor and professor of marketing at the University of Alabama.)
56
Abstract
The corporate planning process in large U.S. industrial firms must take a wide range of demands and pressures into account. Many different groups have an interest in the performance of the organization, and each exerts its own pressure, however subtle. Management responds to these pressures according to its own set of priorities.
Citation
Lipson, H.A. (1975), "Do corporate executives plan for social responsibility?", Planning Review, Vol. 3 No. 3, pp. 30-31. https://doi.org/10.1108/eb053720
Publisher
:MCB UP Ltd
Copyright © 1975, MCB UP Limited