Making MORE from planning: R. J. Reynolds' approach to marketing strategies
James F. Hind
(Vice President, Planning, reporting to the Chief Executive of R. J. Reynolds Tobacco Company)
68
Abstract
In almost all marketing departments there are two approaches to planning — the clairvoyant approach and the systematic one.
Citation
Hind, J.F. (1978), "Making MORE from planning: R. J. Reynolds' approach to marketing strategies", Planning Review, Vol. 6 No. 6, pp. 7-9. https://doi.org/10.1108/eb053859
Publisher
:MCB UP Ltd
Copyright © 1978, MCB UP Limited