ZBB — from ground zero
Henry H. Goldman
(Budget Manager for the Military Products Division of Norris Industries, Los Angeles, California)
176
Abstract
A recent survey conducted by L. Allan Austin for the American Management Associations illustrates an important point: zero‐base budgeting works.
Citation
Goldman, H.H. (1978), "ZBB — from ground zero", Planning Review, Vol. 6 No. 6, pp. 19-19. https://doi.org/10.1108/eb053862
Publisher
:MCB UP Ltd
Copyright © 1978, MCB UP Limited