Product‐market planning: Middle management's bridge to the future

Abstract

This article is based on a chapter from the forth‐coming NASCP book by the authors titled, The Practice of Planning: Strategic, Administrative and Operational.

Citation

Reinharth, L., Jack Shapiro, H. and Kallman, E.A. (1979), "Product‐market planning: Middle management's bridge to the future", Planning Review, Vol. 7 No. 6, pp. 11-14. https://doi.org/10.1108/eb053893