Strategic management the Monsanto way

Abstract

It has become increasingly obvious that few companies can continue to provide goods and services in the same way as in the past, and remain economically viable. New government regulation of products and product usage, competitive serving of identical market needs, and increased competition from new companies make it clear that we must focus more attention on factors formerly regarded as extraneous to our job of managing the organization.

Citation

Neubert, R.L. (1980), "Strategic management the Monsanto way", Planning Review, Vol. 8 No. 1, pp. 3-48. https://doi.org/10.1108/eb053898