Ten not‐so‐easy steps to selling planning in your company

Abstract

There is no one generally workable way of selling top or middle management on planning, but there are a number of recognizable elements to the process of “selling” planning. These elements must be custom‐tailored to each individual case, and patiently applied—perhaps for several years—before middle or top management in a company will ask, “How did we ever get along without planning?”

Citation

Granger, C.H. (1980), "Ten not‐so‐easy steps to selling planning in your company", Planning Review, Vol. 8 No. 1, pp. 7-10. https://doi.org/10.1108/eb053899