Planning at a lawn‐care products manufacturer
Robert M. Donnelly
(CEO of El‐o‐matic, a manufacturing firm, has prepared strategic plans for large and small corporations for the past 15 years.)
66
Abstract
WE'VE ALL READ about the classic approaches to corporate planning, but somehow, the special circumstances of our own organization seem to require unique methods. We always have to invent our own wheels. However, your faith will now be restored. This is a case where a classic approach worked.
Citation
Donnelly, R.M. (1984), "Planning at a lawn‐care products manufacturer", Planning Review, Vol. 12 No. 1, pp. 16-23. https://doi.org/10.1108/eb054044
Publisher
:MCB UP Ltd
Copyright © 1984, MCB UP Limited