Dimensions of strategic choice
John C. Camillus
(Associate Dean at the Graduate School of Business of the University of Pittsburgh.)
Natarajan Venkatraman
(Doctoral candidate at the Graduate School of Business of the University of Pittsburgh.)
455
Abstract
The role of environmental scanning. The key to effective strategy lies in matching a firm's capabilities with opportunities in the external environment. This gives environmental scanning a central role in the strategy process. However, the effectiveness of the scanning activity depends on the balanced judgment of the planners—you don't want too limited an analysis, nor do you want to waste time on irrelevant factors.
Citation
Camillus, J.C. and Venkatraman, N. (1984), "Dimensions of strategic choice", Planning Review, Vol. 12 No. 1, pp. 26-31. https://doi.org/10.1108/eb054045
Publisher
:MCB UP Ltd
Copyright © 1984, MCB UP Limited