American Express: Planning in a rapidly changing environment
Abstract
Anyone who has followed the general developments in the financial services industry over the past few years, and at American Express in particular, knows that extensive changes have occurred—in the marketplace, in the development of new business opportunities, and in the structuring of the industry. If it isn't a bona fide revolution, it has certainly been a fast‐paced evolution.
Citation
Malmstrom, C.H. (1984), "American Express: Planning in a rapidly changing environment", Planning Review, Vol. 12 No. 2, pp. 30-33. https://doi.org/10.1108/eb054054
Publisher
:MCB UP Ltd
Copyright © 1984, MCB UP Limited