Igniting creativity: A strategic process
James F. Bandrowski
(Director of planning at Di Giorgio Corporation, San Francisco)
129
Abstract
Most top executives involved in strategic planning agree that developing successful business strategy requires penetrating analysis at the beginning, creative ideas in the middle, and management commitment at the end. Each of these steps is vital to a company that's trying to find a sustainable advantage over its competition. Unfortunately, only the first and third steps are widely understood.
Citation
Bandrowski, J.F. (1984), "Igniting creativity: A strategic process", Planning Review, Vol. 12 No. 3, pp. 18-23. https://doi.org/10.1108/eb054059
Publisher
:MCB UP Ltd
Copyright © 1984, MCB UP Limited