Joint venture: A new information system is born
Peter P. Pekar
(Member of the Planning Review Editorial Board, is with the management consulting firm, A.T. Kearney, Inc.)
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Abstract
Joint ventures and cooperative arrangements offer a way for planners' strategic reach to match their grasp in the 1980s. Recognizing the forces of change at work in the market, more and more firms are seeing the need to pool complementary strengths to expedite productivity, penetrate unexploited markets, and gain access to new technologies.
Citation
Pekar, P.P. (1986), "Joint venture: A new information system is born", Planning Review, Vol. 14 No. 4, pp. 15-19. https://doi.org/10.1108/eb054151
Publisher
:MCB UP Ltd
Copyright © 1986, MCB UP Limited