Books
Robert Pavan
(Professor of management at Rutgers University in Camden, N. J.)
23
Abstract
Despite the title, the central focus of this book is how portfolio planning techniques assist or impede strategy in large diversified companies. The author does not test the validity of the theory or assumptions underlying the portfolio planning approach. Instead, noting that most Fortune 500 companies are diversified and that about half of a sample of Fortune 1,000 firms use portfolio planning, Hamermesh concludes that CEOs and their companies must find it useful. The major research questions are thus:
Citation
Pavan, R. and Leontiades, M. (1986), "Books", Planning Review, Vol. 14 No. 6, pp. 27-27. https://doi.org/10.1108/eb054167
Publisher
:MCB UP Ltd
Copyright © 1986, MCB UP Limited