Combining strategies pays off fast, even in turbulent markets

Abstract

Is strategic decision making practiced by fast‐changing U.S. high‐technology corporations? If it is, what impact is it having on financial performance? These research‐intensive companies operate in turbulent environments characterized by rapid innovation among competing firms. Can it be proven that strategic decision making helps in their struggle for survival, and can it be measured by the bottom line?

Citation

Bird Schoonhoven, C. (1987), "Combining strategies pays off fast, even in turbulent markets", Planning Review, Vol. 15 No. 4, pp. 36-41. https://doi.org/10.1108/eb054198