Demystifying competitive analysis
Daniel C. Smith
(Doctoral candidate at the Joseph M. Katz Graduate School of Business at the University of Pittsburgh.)
John E. Prescott
(Assistant professor at the Joseph M. Katz Graduate School of Business at the University of Pittsburgh.)
326
Abstract
The value of competitive intelligence is recognized by everyone from CEOs to line managers. However, very few firms actively link their planning process with their competitive analysis. Moreover, managers in those few firms that do have an active competitive intelligence program are often disappointed with the quality of information they receive.
Citation
Smith, D.C. and Prescott, J.E. (1987), "Demystifying competitive analysis", Planning Review, Vol. 15 No. 5, pp. 8-13. https://doi.org/10.1108/eb054199
Publisher
:MCB UP Ltd
Copyright © 1987, MCB UP Limited