Practical competitor intelligence

Abstract

Many companies do their competitor analysis and intelligence work piece‐meal and ad hoc. Worse, this critical data is often gathered by untrained managers who have not been told what framework should be used to organize their analysis. Little wonder then that one hears so many complaints about duplication of effort, wasted time and resources, and frustration from those who perform these activities.

Citation

Keiser, B.E. (1987), "Practical competitor intelligence", Planning Review, Vol. 15 No. 5, pp. 14-45. https://doi.org/10.1108/eb054200