Cost benchmarking functions in the value chain
Robert M. Fifer
(President of the consulting firm of Kaiser Associates, Inc., and a member of the Planning Review editorial board)
570
Abstract
First, the theory of benchmarking competitor functions is outlined. Then, three cases show how benchmarking a competitor's value chain can determine your company's response strategy.
Citation
Fifer, R.M. (1989), "Cost benchmarking functions in the value chain", Planning Review, Vol. 17 No. 3, pp. 18-19. https://doi.org/10.1108/eb054255
Publisher
:MCB UP Ltd
Copyright © 1989, MCB UP Limited