The dynamics of strategic change at Mega Corporation

Abstract

By refocusing its attention on its core business, this sleepy subsidiary woke up to true opportunity. Though its young CEO was well aware of the several strategic management theories powering the transition, he chose to make humanistic principles such as leadership and trust his operative mode of management.

Citation

Greiner, L. and Bhambri, A. (1990), "The dynamics of strategic change at Mega Corporation", Planning Review, Vol. 18 No. 2, pp. 18-26. https://doi.org/10.1108/eb054283