A complex global business' dilemma: Long range planning vs. flexibility

Abstract

This world‐leading marketer, rightfully proud of its state‐of‐the‐art centrally controlled planning system, finds that the managers of its international business need an ever greater degree of flexibility if they are to compete successfully in their many rapidly shifting global markets.

Citation

Polcha, A.E. (1990), "A complex global business' dilemma: Long range planning vs. flexibility", Planning Review, Vol. 18 No. 2, pp. 34-40. https://doi.org/10.1108/eb054285