The inquiry center

Abstract

The inquiry center concept fosters the competencies needed to ask key questions and provide useful answers about a firm's markets and its products or services in a continuous process of learning and renewal.

Citation

Barabba, V.P. and Zaltman, G. (1991), "The inquiry center", Planning Review, Vol. 19 No. 2, pp. 4-9. https://doi.org/10.1108/eb054317