How innovators thwart new entrants into their market
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Abstract
Innovator companies need to rehearse a logical strategic defense before they're ambushed by a new competitor.
Citation
Robertson, T.S. and Gatignon, H. (1991), "How innovators thwart new entrants into their market", Planning Review, Vol. 19 No. 5, pp. 4-11. https://doi.org/10.1108/eb054333
Publisher
:MCB UP Ltd
Copyright © 1991, MCB UP Limited