Strategic planning for alternative futures

Abstract

“ACE, Inc.,” a highly leveraged manufacturing company saw profits fading in 1990. Pressed by the board of directors, ACE's CEO submitted the firm's first formal five‐year strategic plan. Among the plan's unusual features: a dual approach to maximizing shareholder value, and a momentum plan.

Citation

Singhvi, S.S. (1993), "Strategic planning for alternative futures", Planning Review, Vol. 21 No. 2, pp. 34-40. https://doi.org/10.1108/eb054411