How to redesign your organization to match customer needs

Abstract

A few innovative companies are using sophisticated measurements of customer‐perceived value—such as conjoint analysis—to redesign segments of their organizations.

Citation

Toombs, K. and Bailey, G. (1995), "How to redesign your organization to match customer needs", Planning Review, Vol. 23 No. 2, pp. 20-24. https://doi.org/10.1108/eb054501