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Making Travis work: Lessons from the leaders in new product development

Planning Review

ISSN: 0094-064X

Article publication date: 1 April 1995

102

Abstract

Riding on the coattails of TQM and reeengineering, teams seem to have become the organizational structure of choice. But is a team always the best choice for the job? What happens when teams fail? What is management's role in team success or failure?

Citation

Ranney, J. and Deck, M. (1995), "Making Travis work: Lessons from the leaders in new product development", Planning Review, Vol. 23 No. 4, pp. 6-12. https://doi.org/10.1108/eb054513

Publisher

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MCB UP Ltd

Copyright © 1995, MCB UP Limited

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