Company Development Programme based on New Management Philosophy

Abstract

A book published this month gives a detailed account of a new approach to improving motivation and performance adopted by a uk oil manufacturing company. Faced with the problems of inadequate motivation and low productivity with which sectors of British industry are only too familiar, Shell UK Ltd set up a small planning team within its personnel function to study its problems in depth and to produce some long‐term solutions. The team's proposals were to lead to a far‐reaching development programme, based on a major change in the formulation of the company's objectives and in its management philosophy.

Citation

(1971), "Company Development Programme based on New Management Philosophy", Personnel Review, Vol. 1 No. 1, pp. 73-78. https://doi.org/10.1108/eb055195