THE WATCHDOGS WHO KEEP ON HOUNDING ADVERTISING

Abstract

The voluntary policing of advertisements by the industry's own watchdogs, the Advertising Standards Authority, has come under heavy fire from Shirley Williams, Secretary for Prices and Consumer Protection, and John Methven, Director General of Fair Trading. So once again it faces the threat of statutory control. The Advertising Association has responded by increasing its levy on members in order to strengthen its control system. Alec Snobel reports…

Citation

(1974), "THE WATCHDOGS WHO KEEP ON HOUNDING ADVERTISING", Industrial Management, Vol. 74 No. 11, pp. 20-23. https://doi.org/10.1108/eb056455