Don't be afraid of the big bad box

Abstract

It is high time industrialists came to terms with the television cameras and the microphone, and grasped the positive opportunities they present. Bertram Mycock, for some twenty years Senior Industrial Correspondent of the BBC, gives you some advice to help you cope with broadcasting

Citation

(1974), "Don't be afraid of the big bad box", Industrial Management, Vol. 74 No. 11, pp. 33-35. https://doi.org/10.1108/eb056458