The merits‐and pitfalls‐of licensing deals

Abstract

Selling product know‐how, rather than the product itself, is a useful way of generating income — especially in protectionist markets overseas. But this trade tactic is by no means just a licence to print money, as John Lawless explains.

Citation

(1978), "The merits‐and pitfalls‐of licensing deals", Industrial Management, Vol. 78 No. 1, pp. 21-24. https://doi.org/10.1108/eb056829