So you want to learn a language…

Abstract

For years to come, whenever the subject of mistranslation or the misuse of language is discussed, people will recall that marvellous moment when the Poles were told just how much President Jimmy Carter fancied them.

Citation

(1978), "So you want to learn a language…", Industrial Management, Vol. 78 No. 3, pp. 27-36. https://doi.org/10.1108/eb056840