Pricing your name
37
Abstract
Stanley Alderson reviews a new book dealing with corporate personality and concludes that names and images of merger‐bound companies play an undervalued part in success or failure.
Citation
(1979), "Pricing your name", Industrial Management, Vol. 78 No. 12, pp. 41-42. https://doi.org/10.1108/eb056910
Publisher
:MCB UP Ltd
Copyright © 1979, MCB UP Limited