1985 — the year of super‐giants
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Abstract
Dr. Howard Perlmutter, Professor of Industry at the University of Pennsylvania, believes that today's multinational companies will be dwarfed by their successors in the next decade — with the benign acceptance of government and unions. On a visit to the UK, Dr. Perlmutter spoke to Bob Crew about the need for management of major companies to prepare a 1985 survival kit.
Citation
(1979), "1985 — the year of super‐giants", Industrial Management, Vol. 79 No. 2, pp. 24-34. https://doi.org/10.1108/eb056917
Publisher
:MCB UP Ltd
Copyright © 1979, MCB UP Limited